McKinsey finds that software as a service is growth area

Duh? Ok, maybe it wasn’t that obvious but to those of us in the trenches you’d have to be pretty blind not to realize this is a big area in the enterprise. The study is pretty high level but interesting nevertheless.

Other areas of focus by large enterprises include web services/SOA, open source, offshoring/globalization and software industry consolidation. No surprises in that list either. So the good news is no new major trends for 2008, just the maturation of some ones we’ve been seeing for awhile now.

I personally think open source is the one to watch as more players enter the application space. Thanks to Rough Type for bringing this study to my attention.