Sun sheds sales and marketing due to open source

Posted on July 14, 2008 - Filed Under Open Source, Uncategorized | Leave a Comment

I’ve been distracted in the past week trying to get a new start-up off the ground so I’ve not been posting much. This caught my eye today though.

Sun To Shed Up To 2,500 Jobs In Strategic Move

What I find interesting is that this layoff did not result from Sun needing to cut costs due to the economy (ok, maybe there was a bit of that) but primarily because their open source strategy is helping them reduce their cost of sales. If the software is free, more people use it and some of those people become paying customers. It tips the sales funnel on its end.

The enterprise software space is due for a change.

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