10 Designs for Every Feature at Apple

Posted on May 10, 2008 by Chris

So the secret is out - the reason Apple does such great design work is that they do ten, count-em ten, nearly full designs for each feature they come up with.

I tried to to find the presentation that was done at the South by Southwest conference in March that talks about the Apple design process but couldn’t come up with it so this article by BusinessWeek will have to do.

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