Beacons of change
Posted on November 30, 2007 by Martin Zagorsek
For years now the exhibitionism of Gen-Y seems to have been boundless. It’s ironic that the place we’re finally seeing its limits is Facebook, the original home of the embarrassing drunken college photo. Seems that their latest monetization strategy went a wee bit too far, and now they’re backing off.
The lesson I’d draw from this isn’t that people have limits to what they will share online - they do, but that’s not why they’re against Facebook’s strategy. The reason Beacon backfired is that it took the control of what information is shared away from users. Posting pictures of me drunk and half-naked at a party is ok, as long as it’s done by me or a friend. For a corporation to publicize what I’m doing - a little too Big Brother for everyone.
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