Read my blog, buy my stuff
Posted on November 29, 2007 by Martin Zagorsek
The blurring of content and commerce has been going on for several years now. You could even argue that it happened in offline media first - fashion magazines list brands and prices of every item of clothing on every photo, and magazines like Lucky drop the whole editorial pretense and just tell you what to buy.
There are examples of this online of course, but the Internet being what it is, we’ve started to see many more permutations. The Wall Street Journal ran an article the other day about a woman who posts youtube videos of herself discussing and making her latest painting.. if you like what you see, you can go to her site and buy the painting.
Refinery 29 is a fashion site that runs articles featuring the latest hot designers.. but it also has an online virtual “mall” where you can buy items from said designers. Clever, no? But the real genius is that, as you click around their shop, you generate so many more pageviews, which means more ad revenue for them.. we just might be seeing a lot more of this model in the future.
Sphere: Related Content» Filed Under Content Driven Commerce, Word of Mouth
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